COQUEIRO
CHARACTER COQUERITO
The “Real Deal Fresh Fish” is here!
In a unique partnership with Coqueiro, we’re excited to introduce Coqueirito, the brand's newest character, as part of their latest ad campaign. Coqueirito is special, drawing inspiration from beloved classics like Finding Nemo and Shark Tale. Designed to bring Coqueiro’s story and values to life, Coqueirito offers tips, recipes, and nutritional insights while highlighting the quality and benefits of the brand's canned fish.
Bringing Coqueirito from concept to screen was a journey of creativity and technical skill. Our team poured time and dedication into crafting every detail of his appearance and movement to give Coqueiro a unique, recognizable identity. It began with meticulous concept work, where we explored a range of textures, poses, expressions, and anatomical details. We refined the character with each test to ensure he was as engaging as he was memorable.
The animation process of transforming Coqueirito from 2D to 3D was complex and required skillful rendering, hand-painted textures, and highly realistic shaders to achieve a lifelike quality. each development stage—visdev, animatic, modeling, rigging, lookdev, simulation, 3d and 2d animation, light, and post production—was essential to shaping Coqueirito, with our team thoughtfully crafting every detail, from his facial expressions to unique textures, to capture his personality. This attention to detail ensured that Coqueirito not only embodies Coqueiro’s quality but also connects with audiences in a fun, engaging way.
Credits:
Creative Direction: Felipe Machado
Commercial: Naiara Lopez
Production: Alexandrina Carneiro dos Santos, Mariana Araújo, Stefanie Dias
Coordination: Heloisa Novaes, Priscila Teves, William Tadeu
Art Supervisor: Amilton Macedo
Visual Development: Diogo Ferreira, Diogo Saraiva, Lita
Storyboard: Érika Nagai
3D Supervisor: Victor Sant'anna
Modeling: Dan Rodrigues, Gabriel Laranjeira, Giovanna Neiva, Guilherme Caiaffa, Sofy Mazaro
Lead Rigger: Thiago Valentim
Rigging: Joan Della Rosa, Luiza Cerizza
Lead Look Development: Marcelo Vaz
Look Development: Giovana Novello
Simulation: Matheus Malta
Lead Layout: Jonatas Amorim
Layout: Wil Robson
Animation Supervisor: Vivi Rodrigues, Felipe Assis
Lead 3D Animator: Gabriel Prestes
3D Animation: Alan Patrick, Erin Silva, Francisco Leite, William Santos, Yumi Watari
Lead 2D Animator: Marco Tulio
2D Animation: Krystal Teodoro
Lighting and Rendering: Marcelo Vaz
Still Post-production Supervisor: Wend Taylor
Still Post-production: Diogo Vieira
Video Post-production Supervisor: Thiago Clint
Video Post-production: Juca Caetano, Nicole Cosso
Editing: Daniel Silva, Thom Gamboa
Commercial: Naiara Lopez
Production: Alexandrina Carneiro dos Santos, Mariana Araújo, Stefanie Dias
Coordination: Heloisa Novaes, Priscila Teves, William Tadeu
Art Supervisor: Amilton Macedo
Visual Development: Diogo Ferreira, Diogo Saraiva, Lita
Storyboard: Érika Nagai
3D Supervisor: Victor Sant'anna
Modeling: Dan Rodrigues, Gabriel Laranjeira, Giovanna Neiva, Guilherme Caiaffa, Sofy Mazaro
Lead Rigger: Thiago Valentim
Rigging: Joan Della Rosa, Luiza Cerizza
Lead Look Development: Marcelo Vaz
Look Development: Giovana Novello
Simulation: Matheus Malta
Lead Layout: Jonatas Amorim
Layout: Wil Robson
Animation Supervisor: Vivi Rodrigues, Felipe Assis
Lead 3D Animator: Gabriel Prestes
3D Animation: Alan Patrick, Erin Silva, Francisco Leite, William Santos, Yumi Watari
Lead 2D Animator: Marco Tulio
2D Animation: Krystal Teodoro
Lighting and Rendering: Marcelo Vaz
Still Post-production Supervisor: Wend Taylor
Still Post-production: Diogo Vieira
Video Post-production Supervisor: Thiago Clint
Video Post-production: Juca Caetano, Nicole Cosso
Editing: Daniel Silva, Thom Gamboa
